7 Power Moves to Master Negotiation & Get to “Yes” (Without Giving In)

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Negotiation is an essential skill for life, but it doesn’t have to be a stressful experience. “Getting to Yes” introduces a revolutionary approach that focuses on collaboration, communication, and creating win-win outcomes.

Let’s explore how you can apply these principles to your next negotiation and finally get to “yes.”

Negotiation isn’t about winning or losing. It’s about reaching agreements where everyone feels like they’ve gained something. In the classic book, “Getting to Yes: Negotiating Agreement Without Giving In,” the authors provide a framework to help you negotiate smarter, not harder. Here’s how to apply their key principles to your life.

7 Key Strategies to Negotiate Like a Pro:

  1. Separate the People from the Problem:
    • Don’t make it personal: Focus on the issue at hand, not the personalities involved. This helps you stay calm and find solutions together.
    • Reference: “Getting to Yes” emphasizes that people have emotions and can get caught up in the heat of the moment. Acknowledging this helps you navigate those feelings.
  2. Focus on Interests, Not Positions:
    • Dig deeper: Ask “why” to understand the motivations behind someone’s stance. This opens the door to creative solutions.
    • Reference: The book explains that positions are what people say they want, but interests are the underlying needs that drive them.
  3. Invent Options for Mutual Gain:
    • Brainstorm: Don’t get stuck on one solution. Explore different possibilities that could satisfy everyone.
    • Reference: “Getting to Yes” encourages collaborative problem-solving to find win-win outcomes.
  4. Insist on Using Objective Criteria:
    • Find the standard: Base your agreement on fair standards or precedents, not arbitrary numbers. This makes the negotiation fairer.
    • Reference: The book suggests using market values, expert opinions, or legal principles as objective criteria.
  5. Know Your BATNA (Best Alternative to a Negotiated Agreement):
    • Your walk-away point: What’s your best option if the negotiation fails? Knowing this gives you confidence and leverage.
    • Reference: “Getting to Yes” explains that your BATNA is your safety net, and it influences how much you’re willing to compromise.
  6. Use Effective Communication:
    • Listen actively: Truly hear what the other person is saying, not just waiting for your turn to speak.
    • Speak clearly: State your needs and concerns in a way that’s respectful and easy to understand.
  7. Be Prepared to Walk Away:
    • Sometimes, no deal is better than a bad deal: If the negotiation isn’t leading to a mutually beneficial outcome, be willing to walk away.
    • Reference: The authors remind us that while reaching an agreement is the goal, it’s not worth compromising your core values or interests.


  • Q: Does this work for all types of negotiations?
    • A: Yes, the principles in “Getting to Yes” can be applied to negotiations in personal relationships, at work, or even when buying a car.
  • Q: What if the other person is playing dirty?
    • A: The book offers tactics for dealing with difficult negotiators, like focusing on your interests and not getting drawn into personal attacks.
    • Q: What is the main idea behind “Getting to Yes”?
    • A: The book teaches principled negotiation, focusing on interests, not positions, to find mutually beneficial solutions.
    • Q: How can I apply “Getting to Yes” to my daily life?
    • A: Use the principles in any negotiation, from buying a car to resolving conflicts with family or coworkers.
    • Q: Is BATNA the most important concept in the book?
    • A: While BATNA is crucial, the book emphasizes that combining all the principles leads to the most successful negotiations.


“The method of principled negotiation developed in this book is to decide issues on their merits rather than through a haggling process focused on what each side says it will and won’t do.” – Roger Fisher, William Ury, and Bruce Patton


Negotiation doesn’t have to be a battle. By using the strategies from “Getting to Yes,” you can approach negotiations with confidence and create agreements that benefit everyone involved.

“Getting to Yes” provides a timeless roadmap for navigating negotiations, big and small. It’s more than a set of tactics – it’s a mindset shift. By prioritizing collaboration, understanding interests, and using objective criteria, you can transform conflicts into opportunities for mutual gain. Remember, negotiation is not about winning at all costs; it’s about finding solutions that work for everyone. Embrace the principles of “Getting to Yes,” and you’ll discover that the most successful negotiations are those where both sides feel heard, respected, and ultimately satisfied with the outcome.

Disclaimer: This blog post is a summary and interpretation of the key concepts in “Getting to Yes.” For a deeper understanding, it’s highly recommended to read the book.


  1. fs.blog/roger-fisher-negotiation/

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